Monday, November 21, 2011

WPLC OverDrive Offers Publicity and Support

At the recent WPLC board meeting, it was noted that Christmas is right around the corner. With that, we can probably expect another tidal wave of e-reader gifts and questions from their new owners. The bulked-up buying pool will be in effect by then, too, and more titles will be available, so traffic will be heavy.

To get ready, here are a few ideas for publicity and support.


  • OverDrive has a video with ideas on promoting the collection:
Community Outreach.
Maximize circs … get the word out Learn creative techniques for introducing new users to your OverDrive service. We'll showcase a range of promotional ideas from high circulating libraries that you can implement inside and outside your library.

      View the slides and/or the recording: 
  • Check out the marketing materials on the OverDrive site; most of these can be customizable. I'll distribute any that have been customized for WPLC as I see them, or let me know which you'd like. 
  • More OverDrive videos on the training site:; See both: the e-book explosion, and Patron assistance
  • Keep up with changes to the site by reading the WPLC list; I'll also post FAQs coming through the support email
    (Jane Richard, WILS & WPLC)

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