Tuesday, May 8, 2012

Enter OverDrive’s 2012 Outreach Program Contest

I know many of you are doing very creative things to promote the WPLC Digital Books collection.  Here's an opportunity to share what you are doing with  OverDrive with the incentive of lots of prizes.
If you have questions regarding submitting your idea, please contact Sara Gold at

Entries must be received by June 30th.

We’re always impressed by the creative ways in which OverDrive library and school partners promote their digital collections, and our annual Outreach Program Contest gives us a chance to recognize and reward some of your best efforts. Between now and June 30, we invite all OverDrive library partners to enter the contest by sharing community-outreach success stories. We have great prizes to give away, including an Apple iPad® for the winner of the brand-new Test Drive category. After the success of our 2011 Outreach Program Contest, we’re hoping for even more participation this year.

Share your creative and effective marketing efforts with us, and we’ll share them with the world. We want to hear about your promotional campaigns for eBooks and audiobooks, user-training events, or how your digital collection’s circulation has skyrocketed in the past six months due to your creative ideas.

Who can participate?
The Outreach Program Contest is open to all OverDrive library and education partners, including main and branch locations, and libraries participating in an OverDrive shared collection.

How can my library win?
We’ll award prizes to the libraries with the most creative and effective campaigns in four categories—Online, Inside the Library, Outside the Library and Test Drive. We’ll also name one grand-prize winner from among librariess that submit entries for at least three of the four categories.

To enter, fill out a PDF entry form and email it to outreachcontest@overdrive.com or fax it to 216.573.6888 by Saturday, June 30, 2012. Be sure to include any related pictures, documents, presentations or links to support your entry.

What are the prizes?
Winning libraries will receive the following prizes, as well as recognition in OverDrive’s Digital Library Blog and Digital Dispatch newsletter:

Awards creative and effective use of library website, OverDrive-hosted website, social networking sites such as Facebook and Twitter, and any other online-based promotions.
Prize: $1,000 content credit

Inside the Library
Awards creative and effective use of banner displays, patron training events, staff involvement, etc.
Prize: $1,000 content credit

Outside the Library
Awards creative and effective use of advertisements in your local publications, use of signs or billboards in your community, partnerships with a local school or coffee shops, etc.
Prize: $1,000 content credit

Test Drive
Awards creative and effective promotions for
Test Drive program. Library must be enrolled in Test Drive and actively lending or presenting a plan to lend Test Drive-approved devices to users.  Prize: Apple iPad®

Grand Prize:
Recognizes an overall winner for creative and effective outreach efforts. Library must submit entries for at least three of the four categories.
Prize: $1,500 content credit

We’ll announce the winners in early August. All library and education partners are welcome to participate, but entries submitted for previous Outreach Program contests are ineligible.
Looking for inspiration? Check out last year’s winning entries and take advantage of the marketing resources available in our Online Marketing Kit and in the Resources section of the Learning Center.

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